Today I'll talk a bit about the 'behind-the-scenes' of my business Märchenhaftes Sticken. Although you can now find quite a few of these stories on the world wide web, there are still people out there who will be surprised to read that my days are not entirely spend embroidering beautiful things :). Seriously, I am not embroidering marvellous pieces most days. Instead, I usually see my Acer Aspire V more than I see my needles and threads. Now, don't start to feel sorry for me, because the other tasks that make up Märchenhaftes Sticken are mostly fun too! I'll promise. Just read on.
Take last Saturday for instance. We checked out the Paradies Hof in Wessobrunn-Forst. A lovely farm bistro in a gorgeous setting. They run a crafts market on Sunday the 21st of May called 'Bunter Markt'. I've never before presented my work at a local crafts market. However, I figured that it might be a cost-effective way to reach the locals. You see, my 'problem' is that I am very well able to reach the world through my website, this blog, Instagram and the like. BUT, I am not faring so well with local support for my business. This is largely due to the fact that my local people are not computer savy. Unfortunately, newspaper and magazine ads are quite pricey (think hundreds of Euros). And, running the risk of dispelling another myth, you don't make the kind of figures with a small embroidery business to be able to pay for such pricey marketing strategies :). Ten Euros for a table at the Bunter Markt is much more doable. Added bonus: I will meet other local makers! And, since the farm bistro prides itself on baking delicious cakes from local ingredients, we were obliged to try them too... Very hard to be me indeed.
Since I've never done anything like this, I need to prepare for my stand. Thanks to my lovely and inspiring fellow embroidery makers on Instagram, I have a fairly good idea what makes an attractive booth. So, apart from making more beaded pendants, I've asked my farmer landlord if he had some old drawers for me. Currently, they are sitting on a towel in my kitchen after they had a thorough encounter with a water hose :). Those of you who have come to visit me here at my studio on the Lötschmüller Farmstead, won't be surprised that he was able to turn up quite so many assorted drawers in such a short amount of time... Farmer Sepp Maier is a huge collector of anything and everything. And since he lives on a large farm, there is always an empty space which just shouts to be filled with another precious piece!
And then there is the amount of time I spend on my 'prevent-a-stitcher's-bum-program'. I am not sure the program entirely works as planned... But I love to be outdoors, clear my head, give my hands a rest and exercise the rest of me! Today we walked the Klosterweiherweg near Bernried. Apart from passing by these beautiful artificial fish ponds dating back to medieval times, we read some inspiring texts along the way. They were beautifully presented on stelae marking points of interest. Invigorated, I can now write this blog, compile my newsletter, think on what to do with my drawers, compile a list of places where I am allowed to lay out my new flyer, etc. Happy stitching!
Hoi Jessica, wat een boeiend verhaal en ja adverteren is een dure grap. En niet altijd zijn geld waard. Ik kijk uit naar je volgende nieuwsbrief. Lieve groetjes uit Dordrecht
Dank je wel Mabel! Ik denk er precies zo over. Advertenties zijn heel erg duur en bereiken maar een heel klein segment van de markt. Dus dan moet je al meerdere advertenties in verschillende bladen zetten. Dat geld weegt niet op tegen het handje vol nieuwe klanten. Soms sta ik wel versteld van collega's die wel adverteren. Of deze hebben een veel betere omzet/winstmarge, of ze hebben een hele lieve bank :)!
What a beautiful place to walk! Look at the reflections of the clouds in the water! Thank you for the little peak into your business. I hope the local markets provide a good little marketing boost for you. I live in a 'market town' and loving perusing local businesses when they have their stands!
Thank you Catherine! The weather was so nice yesterday; bright blue skies with beautiful clouds. Will let you all know how the market goes in about two weeks' time!
Hope your marketing strategy works, and what a beautiful picture of the fishpond/lake.
Thank you Avril! And I am glad the table clamp has arrived. Happy stitching!
Good luck with your stand at the craft fair. Would love to see a photo of it when up and running. Thanks for an interesting blog.
Will do, Bobbie!
Yup, like painting drawwers smurf-blue...
Leave a Reply.
Want to keep up with my embroidery adventures? Sign up for my weekly Newsletter to get notified of new blogs, courses and workshops!
Liked my blog? Please consider making a donation or becoming a Patron so that I can keep up the good work and my blog ad-free!